pinko up

Pinko Up is the kidswear collection from the Italian fashion house Pinko, which was founded by Pietro Negra and Cristina Rubini in the late 1980s. Designed for girls aged 6 to 14, the line translates the parent brand’s independent and contemporary style into a playful, fashion-forward wardrobe. The collection is defined by a vibrant, pop-influenced mood, featuring sparkling accents and cool, character-rich details on versatile pieces. It builds a wardrobe that bridges daily wear with special occasions, offering everything from graphic t-shirts and denim to dresses and statement outerwear. Pinko Up encourages young wearers to experiment and express their budding personalities, creating looks for school, parties, and their first concerts with a confident and spirited approach.