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pinsy

American shapewear brand known for its stylish bodysuits designed as outerwear and a body-positive approach.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2020 by Ratchel Pinlac, Pinsy is a direct-to-consumer brand that emerged from its founder’s personal history with shapewear and a desire to challenge the industry’s norms. Pinlac, the daughter of Filipino immigrants, started wearing girdles at a young age and set out to create shapewear that was empowering and designed to be seen, not hidden. The brand’s signature products are its “Shapesuit™” bodysuits, which feature patent-pending Hourglass Technology. This design uses strategically layered power mesh to sculpt the waist and smooth the stomach without compressing the bust or hips, allowing many to go braless.

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