pippa & julie
New York-based children's wear brand known for its feminine, vintage-inspired special occasion dresses for girls.
ORIGIN
USA
PRICE TIER
mid
SPECIALIZATION
KIDS
Founded in 1987 by Fran Arazi, Pippa & Julie is a New York-based children's wear brand specializing in dresses and playwear for girls. The name was inspired by Arazi's daughter, Julie, and the Robert Browning poem "Pippa Passes," reflecting a whimsical and charming design approach. The brand established itself by offering a more classic and fanciful alternative to the bright, trendy styles common in children's fashion, focusing on timeless silhouettes like baby doll and princess cuts, often detailed with floral appliqués and gilded embellishments. Core products consist of special occasion dresses, dress sets, and knit playwear for babies, toddlers, and young girls.
Featured Items
Learn More
The 2017 Earnie Awards: Pippa & Julie
A key industry profile detailing the brand's history, the mother-daughter leadership dynamic between Fran and Julia Arazi, and their design philosophy of 'timeless whimsicality.'
Disney Spring Fashion With Pippa & Julie
Coverage of the brand's high-profile collaboration with Disney, highlighting specific collection pieces like the Minnie Print Dress and Lady and the Tramp Bomber Set.
Sunday Styles: Pippa & Julie
A lifestyle feature showcasing the brand's special occasion wear and positioning in major department stores like Saks and Nordstrom.