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pitusa

Miami-based resort wear brand known for its vibrant, comfortable designs and signature Inca-inspired trim.

ORIGIN

USA

PRICE TIER

contemporary

Founded in 2010 by London-raised, Miami-based designer Clara Lago Rashidian, Pitusa was created to offer high-quality, comfortable, and colorful resort wear. The brand’s name, a childhood nickname meaning “funny little girl” in Spanish, reflects its playful and lighthearted design approach. Pitusa is recognized for its effortless pieces, from flowing maxi dresses and kaftans to breezy tops and jumpsuits, that easily transition from beach to street. Signature elements include the vibrant color palette and distinctive Inca trim, which adorns many of its garments.

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