Canadian beauty brand known for its durable, eco-friendly cellulose acetate claw clips and science-backed hair care.
ORIGIN
Canada
PRICE TIER
mid
Founded in 2020 by Joanie Dargis in Montreal, Canada, Pixie Woo emerged from a desire to bring a feminine, durable touch to everyday hair accessories. Originally inspired by the founder's need for reliable hair tools while working in the male-dominated construction industry, the brand has quickly grown into a recognized name in the Canadian beauty space. Pixie Woo is best known for its signature cellulose acetate claw clips, which are celebrated for their exceptional durability, strong grip, and eco-friendly materials. The core product line features an array of colorful, oversized clips designed to secure all hair types and lengths without pulling or slipping.