London-based beauty brand known for its skin-loving, botanical-infused formulas that create an effortless, natural glow.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Launched in a Soho boutique in 1999 by makeup artist and product developer Petra Strand, Pixi was created to offer multitasking beauty products that are both kind to the skin and effective. With a background as a busy mother of four, Strand developed the brand out of a need for high-performance, foolproof essentials that save time. The brand’s philosophy is to enhance, never mask, natural beauty, a principle rooted in Strand’s Swedish heritage of simplicity and harmony with nature. Pixi was one of the first brands to blend active skincare ingredients with gentle, plant-based botanicals, resulting in hybrid products that treat the skin while providing a radiant finish.