London-based beauty brand known for its skin-loving, botanical-infused formulas that create an effortless, natural glow.
ORIGIN
United Kingdom
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Launched in a Soho boutique in 1999 by makeup artist and product developer Petra Strand, Pixi was created to offer multitasking beauty products that are both kind to the skin and effective. With a background as a busy mother of four, Strand developed the brand out of a need for high-performance, foolproof essentials that save time. The brand’s philosophy is to enhance, never mask, natural beauty, a principle rooted in Strand’s Swedish heritage of simplicity and harmony with nature. Pixi was one of the first brands to blend active skincare ingredients with gentle, plant-based botanicals, resulting in hybrid products that treat the skin while providing a radiant finish.
$103.00$156.00
$65.00$181.00
$120.00$253.00
$76.00$253.00
$101.00$169.00
$65.00$175.00
$103.00$156.00
$65.00$181.00
$120.00$253.00
$76.00$253.00
$101.00$169.00
$65.00$175.00
An interview with Pixi founder Petra Strand, covering the brand's origins, the inspiration behind it, and her vision. Strand discusses the meaning of the brand name, hero products, and future plans.
This interview with founder Petra Strand explores her personal routines and reflects on Pixi's 25-year journey. It covers key milestones, such as launching 20 Skintreats products in one year, and the brand's philosophy of simplicity and effectiveness.
In this Q&A, founder Petra Strand shares insights into her daily life running Pixi, her career highlights, and the brand's core values. She discusses the creation of the brand and its iconic product families like the Glow and Rose collections.
This article details the founder story of Petra Strand and Pixi Beauty, tracing its origins from her kitchen table to a global brand. It highlights the challenges of establishing an independent brand and the ethos of creating authentic, high-quality products.