Montreal-based luxury menswear brand known for its nature-inspired streetwear and "integrity-first" anti-establishment ethos.
ORIGIN
Canada
PRICE TIER
luxury
Founded in 2024 by Lennie Moreno, a serial entrepreneur and activist, Place of Ëlms is a Montreal-based luxury menswear house that positions itself as a counter-cultural force in high fashion. Rejecting what it views as the industry's performative politics, the brand operates on a philosophy of "luxury with integrity," aiming to empower wearers through spiritual autonomy and a return to natural wisdom. The aesthetic is a refined hybrid of high-end streetwear and outdoor luxury, featuring boxy, oversized silhouettes, heavyweight organic cottons, and rich suede outerwear.