planet

Founded in 1997 by Lauren Grossman, Planet by Lauren G is a contemporary women's clothing brand rooted in Miami, Florida. Driven by a philosophy of 'sizeless, seasonless, and ageless' dressing, the brand focuses on relaxed, architectural silhouettes that prioritize comfort without sacrificing sophistication. Grossman, a former multiline sales rep, launched the label to fill a gap in the market for versatile, travel-friendly apparel that flatters a wide range of body types.

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