Portuguese children's wear brand known for its timeless, sustainable designs and use of organic materials.
ORIGIN
Portugal
PRICE TIER
premium
Founded in 2004, Play Up is a Portuguese clothing brand for babies and children aged 0 to 14. The brand's origins are rooted in a family with a long tradition in the Northern Portuguese textile sector, inheriting decades of knowledge and experience. This heritage is evident in their commitment to quality, functionality, and craftsmanship, with all pieces designed and manufactured in Portugal. Play Up is dedicated to sustainability, utilizing organic and recycled raw materials, natural dyes, and holding certifications such as GOTS and OEKO-TEX. Their core values of family, nature, art, and responsibility are woven into each collection.