American rapper's fashion label known for its dark, avant-garde streetwear and gothic-inspired Opium aesthetic.
ORIGIN
United States
PRICE TIER
premium
Playboi Carti, an Atlanta-born rapper known for his punk-infused rage music, has transformed his musical influence into a defining fashion movement. Launching his creative label Opium in 2019 and the cut-and-sew clothing line Narcissist in 2022, Carti has cultivated a distinct aesthetic that blurs the lines between underground rap, streetwear, and high fashion. His style—often dubbed "Opiumcore"—is characterized by dark monochromatic palettes, dramatic silhouettes, distressed fabrics, and gothic-inspired details like heavy leather and chunky silver jewelry.