American luxury cannabis and lifestyle brand co-founded by Chris Webber, known for premium strains and streetwear.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2021 in Detroit by NBA Hall of Famer Chris Webber and entrepreneur Lavetta Willis, Players Only is a luxury cannabis and lifestyle brand that bridges the gap between cannabis culture, sports, and streetwear. Rooted in Webber’s commitment to empowering minority entrepreneurs and uplifting communities affected by the war on drugs, the brand operates at the intersection of cannabis cultivation, creative content, and fashion. The label aims to change the narrative around cannabis while setting a new standard in the growing industry.