London-based independent lingerie brand known for its size-inclusive, retro-inspired designs and accessible, playful aesthetic.
ORIGIN
United Kingdom
PRICE TIER
mid
Founded in London in 2004 by Emma Parker, Playful Promises is an independent lingerie and swimwear brand built on a foundation of inclusivity and bold, retro-leaning design. The brand has carved out a distinct space in the intimate apparel market by offering an expansive size range—covering over 80 bra sizes and catering specifically to fuller busts and plus sizes—without compromising on aesthetic flair. Playful Promises is known for its quirky, outré style codes, blending vintage glamour with modern, provocative details like strappy harnesses, sheer mesh, and vibrant prints.