Italian menswear brand known for its sartorial approach to denim and use of high-quality Japanese and Italian textiles.
ORIGIN
Italy
PRICE TIER
premium
Founded in Naples, Italy, in 2013 by Ciro Pegno, PMDS (Premium Mood Denim Superior) reinterprets denim with a sartorial sensibility. The brand grew from the idea of elevating traditional workwear by applying the refined techniques of Neapolitan tailoring, creating a look it describes as “neomodern.” Its collections are built around denim crafted from premium materials, including Japanese Kurabo and Kuroki fabrics, which are then treated with innovative washing and processing techniques like laser and 3D effects. The brand’s identity is rooted in its “Made in Italy” production, with some pieces reportedly made in the same high-end factories used by Tom Ford and John Galliano.