Swedish performance-wear brand known for its minimalist design and a science-backed approach to protective cycling and snow sports gear.
ORIGIN
Sweden
PRICE TIER
premium
Founded in Sweden in 2004 by Stefan Ytterborn, POC has a clear mission: to protect lives and reduce the consequences of accidents for athletes. The brand first entered the ski racing market, introducing new ideas about helmet construction and safety, before expanding into cycling in 2008. Its design process is rooted in its Stockholm-based POC Lab, a scientific forum where experts in sports medicine, brain science, and material technology collaborate to create advanced protective gear. This science-first approach results in products with a distinct, minimalist Scandinavian aesthetic, often featuring bold, high-visibility colors.