podhio

Podhio is an Italian sportswear brand from Florence, born from a passion for competitive skiing. The brand's name and its three-stripe logo are inspired by the winner's podium, reflecting a commitment to performance and athletic achievement. Its story began with the iconic 'Authentic360' sweatshirt, an item created to bring style and comfort to the demanding world of winter sports. This initial concept has since expanded into a full range of technical ski apparel and a parallel urban lifestyle collection for men, women, and children.\n\nThe brand's core identity is deeply connected to the ski world, where it has become a reference point for professional athletes, ski instructors, and clubs. Podhio has established partnerships with major Italian ski federations like FISI, providing technical clothing for instructors and sponsoring international athletes. The collections merge high-performance materials and functional design with a distinct, classic style suitable for both mountain slopes and city life. Products range from technical race suits and jackets to casual sweatshirts and track pants, emphasizing versatility, comfort, and a refined aesthetic.