poetica

Poetica (evolving into Poet-Lab) is an Italian sustainable fashion house that transforms the industry's excess into 'wearable poetry.' Founded in 2018 by designer Giuseppe Iaciofano, the brand initially launched as an organic couture label before reimagining itself in a post-pandemic landscape as a genderless luxury streetwear concept. Iaciofano, a cancer survivor whose resilience informs his 'rebellious' design philosophy, operates on a zero-waste model, crafting collections exclusively from deadstock fabrics sourced from prestigious couture houses and certified organic textiles.

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