Canadian fashion brand known for its weather-functional outerwear that blends a sporty and streetwear-inspired style.
ORIGIN
Canada
PRICE TIER
mid
Founded in 1979 by Maurice Benisti in Montreal, Point Zero has grown into one of Canada's leading ready-to-wear lifestyle brands. Initially focused on importing and adapting men's clothing for the Canadian climate, the brand became known for its functional and stylish outerwear. After Maurice was joined by his partner, Nicole Benisti, the brand expanded to include womenswear, solidifying its position by offering practical, trend-focused fashion at accessible prices. The brand's identity is deeply rooted in its Montreal heritage, combining a sporty, streetwear aesthetic with the technical functionality required to withstand harsh Canadian winters. Core products include a wide range of outerwear, from parkas and puffers to transitional jackets, alongside a full collection of apparel and accessories.