poiray

Founded in 1975 by François Hérail and Michel Ermelin, Poiray carved a niche for itself in the world of fine jewelry by offering a more accessible and contemporary alternative to the traditional houses of Paris's Place Vendôme. Nicknamed the "young girl of the Place Vendôme," the brand introduced a sense of playful femininity and everyday luxury. Poiray's style is heavily influenced by the clean, geometric lines of the Art Deco period, which is evident in its iconic collections. The brand is particularly known for its innovative and customizable pieces, such as the 'Ma Première' watch, launched in 1987, which features a distinctive gadrooned bezel and a revolutionary system of interchangeable straps. Another signature design is the 'Cœur Entrelacé' (Interlaced Heart), a symbol of love that has become a timeless motif for the house.

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