Legendary Parisian couture house that freed women from the corset and pioneered a modern, art-driven approach to fashion.
ORIGIN
France
PRICE TIER
luxury
Founded by Paul Poiret in 1903, this Parisian haute couture house is celebrated for liberating the female form from the corset and introducing a new, fluid silhouette. Poiret, a couturier known for his artistic and theatrical vision, revolutionized early 20th-century fashion with draped garments, vibrant colors, and Orientalist-inspired designs like the "harem" pants and "lampshade" tunic. He was a master marketer who was the first couturier to launch a signature fragrance and expand into interior decor, creating a total lifestyle brand. The house's influence was immense, bridging the gap between the Belle Époque and the Art Deco era before it closed in 1929.