Swedish skateboard brand known for its 90s-inspired baggy silhouettes and creative, art-driven graphic direction.
ORIGIN
Sweden
PRICE TIER
mid
Polar Skate Co. is a Swedish skateboarding brand founded in Malmö in 2011 by professional skater and artist Pontus Alv. Launched to counteract the commercialization of skateboarding, the brand champions a creative, do-it-yourself approach rooted in authenticity. Polar quickly gained a cult following for its unique artistic direction, with graphics often designed by Alv and other affiliated artists, and its influential skate films that showcase a raw, expressive style. The brand is celebrated for reviving 90s-era aesthetics, most notably through its popular 'Big Boy' and '93' denim lines, which feature distinctly baggy fits. The apparel collection, which includes graphic tees, hoodies, and durable pants, is designed with both style and function for skateboarding in mind. Much of the production is based in Europe, reflecting a focus on quality.