polaroid

Founded in 1937 by inventor Edwin Land, Polaroid revolutionized photography with the launch of the first commercial instant camera in 1948. This groundbreaking technology, which compressed the darkroom process into a self-developing film, made photography accessible and immediate, cementing the brand as a cultural phenomenon for decades. Artists like Andy Warhol and Ansel Adams embraced the unique aesthetic of its prints, and cameras like the SX-70 became design classics. After peaking in the 1990s, the company struggled to adapt to the digital revolution and filed for bankruptcy in 2001, ceasing production of its iconic instant film in 2008.

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