poler

Founded in Portland, Oregon, in 2011, Poler bridges the gap between action sports and traditional outdoor activities. The brand is built on the concept of “CampVibes,” creating fun, practical, and stylish gear for everyday adventurers, including surfers, skaters, travelers, and families, rather than focusing on hardcore mountaineering. Poler’s product line includes tents, accessories, and apparel, but its most iconic piece is the Napsack—a wearable sleeping bag that embodies the brand’s playful and versatile approach to outdoor living.\n\nPoler cultivated a strong following through social media, particularly on Instagram, where its #CampVibes hashtag became a cultural touchpoint for a new generation of casual outdoor enthusiasts. After a period of rapid growth, the company filed for bankruptcy in 2019 but was quickly acquired and relaunched under new ownership, with an original co-founder rejoining the team. Since its rebirth, the brand has maintained its core identity while placing a renewed emphasis on creating more sustainable products, including using recycled materials.