polly wales

Launched in 2010 by a former sculptor, Polly Wales’s jewelry is defined by its rebellious and unconventional approach to fine jewelry. The brand is celebrated for its pioneering “cast-not-set” technique, where gemstones are directly cast into molten gold, resulting in one-of-a-kind pieces with a raw, imperfect beauty. This process creates a signature “rough luxe” feel, where sapphires, rubies, and diamonds appear as if they are organic parts of the gold, unearthed like treasures. The designs often resemble gem-encrusted natural forms or geodes split open, challenging traditional notions of perfection in jewelry.

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