Playful children's accessories brand known for its signature plush animal ponytail holders and whimsical designs.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2013 by graphic designer Lisa Moy in Milwaukee, Wisconsin, Ponytail Pals was born from a simple, intuitive idea: combining the utility of a hair tie with the emotional comfort of a cuddly stuffed animal. Moy, whose background includes creating corporate identities and campaigns, was inspired after attaching a small plush bunny to an elastic band and receiving overwhelming interest. The brand’s core product line features sturdy, thick elastic hair bands adorned with miniature, soft plush animals—ranging from bunnies and monkeys to elephants and pigs.