poolside

Launched in summer 2016 by Ashleigh Stone, Poolside emerged from the founder's search for a unique, statement beach bag. The brand quickly gained viral traction, becoming what Harper's Bazaar called “Instagram Bait” with its hand-embroidered straw totes featuring irreverent phrases and rap lyrics. These customizable, vacation-ready accessories were soon spotted on celebrities like Gigi Hadid and Gwyneth Paltrow, cementing the brand's status as a go-to for playful, coastal-inspired style. Core products center on meticulously hand-woven straw and raffia bags, including totes, clutches, and shoulder bags, often adorned with shells, pearls, or cheeky text.

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