A Chinese designer toy brand known for its artist collaborations and collectible 'blind box' mystery figures. [1]
ORIGIN
China
PRICE TIER
affordable
Founded in Beijing in 2010 by Wang Ning, Pop Mart has evolved from a general lifestyle retailer into a global powerhouse in the designer toy market. The brand's defining pivot came with its adoption of the 'blind box' sales model, which packages collectible figurines in sealed boxes, creating a thrilling element of surprise for consumers. This strategy, combined with a keen eye for artistic talent, turned Pop Mart into an IP incubator, building massive followings for characters like Kenny Wong's pouty 'Molly,' Kasing Lung's mischievous elf 'Labubu,' and Xiong Miao's edgy 'Skullpanda.' These artist collaborations are central to the brand's identity, transforming their creations into highly sought-after cultural artifacts.