London-based wellness brand known for its self-heating eye masks and colorful, solution-oriented self-care patches.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2019 by Louisa Booth, Popmask emerged as a solution-oriented wellness offshoot of her original accessories brand, Popband. Born from a desire to improve sleep while traveling, the brand centers on accessible, "kind" self-care products designed to solve everyday problems like sleeplessness, migraines, and period pain.