Colombian-American athleisure brand offering supportive, minimalist activewear designed for women in motion.
ORIGIN
United States
PRICE TIER
mid
Founded in 2019 by Colombian-American entrepreneur Daniela Posso, Posso Athletica is an Atlanta-based athleisure brand rooted in the philosophy of empowerment—its name translating to "I can" in Italian. Originally launched as 4:13 Fitness Apparel before rebranding in 2021, the label is designed to support women in motion, whether during high-intensity workouts or everyday routines. Manufactured in Colombia as a nod to the founder’s heritage, the brand focuses on high-quality fabrics that deliver both comfort and confidence.