London-based unisex jewelry brand known for its modular, hand-painted enamel charms and playful take on luxury.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in London in 2022 by the satirical luxury content creator known as The Gstaad Guy, Poubel is a modular jewelry brand that playfully subverts traditional status symbols. Rooted in the creator's "à la poubelle" catchphrase—a cheeky dismissal of the absurdities of elite culture—the brand transforms inside jokes and niche passions into wearable art.