British lingerie and swimwear brand known for its feminine designs and size-inclusive, supportive fit.
ORIGIN
UK
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2005 by Michael Thomson in Macclesfield, UK, Pour Moi was built on the belief that glamorous, well-fitting lingerie and swimwear should be accessible to every body shape and size. The brand began in a small office, funded by the sale of Thomson's autograph collection, with a mission to create beautiful designs that don’t compromise on support, especially for fuller cup sizes. Pour Moi quickly gained a following for its flattering and comfortable styles, expanding from lingerie to launch a cup-sized swimwear collection in 2007, which became the first of its kind to be sold on ASOS.
$101.00$203.00
$101.00$203.00
$34.00$60.00
$107.00$183.00
$146.00$250.00
$110.00$189.00
$54.00$103.00
$77.00$190.00
$101.00$203.00
$101.00$203.00
$34.00$60.00
$107.00$183.00
$146.00$250.00
$110.00$189.00
$54.00$103.00
$77.00$190.00
A comprehensive timeline of the brand's history, from its founding in 2005 to the present day. It details the founder's mission, key milestones, and notable collaborations with figures like India Reynolds, Vicky Pattison, Mel B, and Gok Wan.
This article announces the 'Own Your Confidence' campaign and collaboration with style icon Gok Wan, focusing on empowering women through perfectly fitting lingerie and celebrating body diversity.
This post offers a look into the creative direction and design ethos of the Spring/Summer 2025 swimwear collection, highlighting the vibrant, tropical inspiration behind the new line.

An in-depth interview with founder Michael Thomson, covering the brand's origin story, his leadership vision, the evolution of the product categories, and plans for physical retail expansion.
Details the brand's collaboration with model India Reynolds, focusing on a specific collection inspired by vintage glamour. It highlights the design process and the shared value of empowering women of all shapes and sizes.