Ukrainian fashion house known for its signature shirt-dresses and unique prints that reinterpret national heritage.
ORIGIN
Ukraine
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in Kyiv in 1998 by Lilia Poustovit, the brand is a pioneering force in modern Ukrainian fashion. Poustovit’s design approach is built on relaxed, refined silhouettes, with the timeless dress serving as the core of each collection. The brand is celebrated for its distinctive prints, which often incorporate sacred elements of Ukrainian heritage and artistic collaborations, reimagined for a contemporary audience. The most signature pattern is the chestnut print, an homage to the beauty and history of Kyiv.

This review of Ukrainian Fashion Week S/S 2026 highlights Poustovit's 'Tie' collection, a performative installation created in a decade-long collaboration with artist Pavlo Makov that reflects on memory, fragility, and hope.

This archival article reviews the Spring 2013 collection, describing Lilia Poustovit's eponymous line as an 'epitome of national fashion' and a pioneer in modernizing folk symbolism, highlighting her foundational vision and design ethos.