Italian luxury house reimagining beauty with tech-driven skincare, refillable packaging, and avant-garde color codes.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1913 in Milan, Prada has long defined the intellectual edge of luxury fashion, but its 2023 re-entry into color cosmetics and skincare marks a deliberate fusion of heritage and high-tech futurism. Under the creative direction of Miuccia Prada and Raf Simons, the beauty line rejects standard prettiness in favor of the house’s signature “ugly-chic” aesthetic—think lipsticks in unexpected muddy browns and greige alongside hyper-pigmented mattes. The collection is anchored by “Augmented Skin,” a skincare-makeup hybrid philosophy that prioritizes adaptive formulas and smart technology over traditional cover-up.