Italian luxury line inspired by high-performance sailing, known for its clean fragrances and tech-forward sportswear.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1997 by Patrizio Bertelli and Miuccia Prada as a competitive sailing team, Prada Luna Rossa has evolved into a defining pillar of the Italian luxury house’s lifestyle and beauty offerings. Originally conceived to challenge for the America’s Cup, the Luna Rossa name birthed the iconic Prada America’s Cup sneaker and the tech-forward Linea Rossa clothing line. Today, it is most widely recognized for its highly successful men’s fragrance franchise.