A pro-aging skincare brand known for its targeted neck treatments and commitment to animal welfare.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 1999 by beauty industry veteran and animal philanthropist Cathy Kangas, Prai Beauty was created to serve women over 50, a demographic she felt was ignored by the mainstream beauty market. After a long career at Revlon, Kangas launched the brand from her home with a mission to provide luxurious, effective, and affordable skincare. The brand’s philosophy centers on celebrating age with targeted solutions for changing skin, rather than promoting an “anti-aging” narrative. Prai Beauty is particularly famous for its Ageless Throat & Decolletage Creme, a cult-favorite product that has reportedly sold over 10 million jars worldwide.