An American skincare brand blending Indian Ayurvedic traditions with modern science for high-performance, sensorial self-care.
ORIGIN
United States
PRICE TIER
premium
Founded in 2020 by model and entrepreneur Pritika Swarup, Prakti is a skincare brand born from her experience of cultural duality as an American of Indian heritage. The brand bridges the gap between traditional Indian wellness practices and the high-performance, science-backed standards of Western beauty. Prakti’s philosophy centers on creating a holistic and sensorial self-care experience, moving beyond surface-level treatments to promote lasting skin health and balance. The product line is designed to be clinically effective without the irritation often associated with strong active ingredients, using a hybrid approach of potent botanicals and advanced scientific innovation.