prakti

Founded in 2020 by model and entrepreneur Pritika Swarup, Prakti is a skincare brand born from her experience of cultural duality as an American of Indian heritage. The brand bridges the gap between traditional Indian wellness practices and the high-performance, science-backed standards of Western beauty. Prakti’s philosophy centers on creating a holistic and sensorial self-care experience, moving beyond surface-level treatments to promote lasting skin health and balance. The product line is designed to be clinically effective without the irritation often associated with strong active ingredients, using a hybrid approach of potent botanicals and advanced scientific innovation.

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