London-based label known for its darkly romantic aesthetic, juxtaposing punkish sensibilities with vintage-inspired floral prints.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 1996 by Justin Thornton and Thea Bregazzi, Preen by Thornton Bregazzi evolved from a small Notting Hill boutique into a globally recognized London fashion house. The brand is built on a signature aesthetic of darkly romantic, effortlessly modern design, skillfully juxtaposing the masculine with the feminine and hard-edged elements with soft, delicate details. Their debut at London Fashion Week in 2001 cemented their reputation for subverting traditional motifs with a punkish sensibility and a uniquely British, tongue-in-cheek approach. Vintage-inspired florals, deconstructed silhouettes, and intricate, hand-crafted details are consistent threads in their collections.