pretty attitude

Founded in 2011 by Marina Burghart and Christine Hampl, Pretty Attitude is an alternative women's fashion label rooted in rock-and-roll culture and bohemian style. The brand operates through two distinct lines: the Black Label, which focuses on edgy, concert-ready pieces like studded vegan leather moto jackets and vintage-inspired band tees, and the White Label, which leans into a free-spirited aesthetic with flowy silhouettes and fringe details. Pretty Attitude caters to consumers seeking expressive, personality-driven clothing that bridges the gap between punk rebellion and relaxed bohemian ease.

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