British hosiery and lingerie brand known for its innovative legwear, playful designs, and accessible everyday essentials.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 1919 in Nottinghamshire, England, Pretty Polly is a historic British hosiery and lingerie brand that has long been a staple in the legwear market. Originally established by Harry Hibbert and Oswald Buckland, the brand built its reputation on accessible, everyday essentials and pioneering innovations, such as introducing non-run seam-free stockings in 1959 and hold-ups in 1967. Over the decades, Pretty Polly became culturally recognizable through high-profile advertising campaigns featuring supermodels like Eva Herzigová and collaborations with designers like House of Holland.