primadonna collection
Italian footwear and accessories brand known for its trendy, accessible designs that follow the latest catwalk styles.
ORIGIN
Italy
PRICE TIER
affordable
SPECIALIZATION
WOMEN
Founded in 2001 by Valerio Tatarella, who comes from a family with a long history in the footwear industry, Primadonna Collection is an Italian brand that aims to deliver glamorous, on-trend products at accessible prices. The brand originated in Bitonto, Italy, and quickly expanded from footwear to include a wide range of accessories and clothing, creating a comprehensive fashion offering for women. The brand's core mission is to be a constant style reference for all women, celebrating their identity and individuality. With a vision to be close to women's daily emotions and their desire to be unique, Primadonna Collection blends tradition with innovation.
Featured Items
Women‘s Mules And Clogs
$39.00$58.00
Women‘s Flip Flops
$24.00$70.00
Women‘s Mules And Clogs
$39.00$58.00
Women‘s Flip Flops
$24.00$70.00
Learn More
Italian footwear brand Primadonna mulls retail buy, forecasts €96m revenue in 2025
In this interview, founder Valerio Tatarella discusses the brand's 25th anniversary, future acquisition strategy, and revenue growth. He also touches on the brand's democratic positioning and upcoming international expansion.
Helena Prestes x Primadonna Collection FW 25/26
The brand officially announces international model Helena Prestes as the face of its Fall-Winter 2025/2026 campaign. The collaboration is presented as a key element of a structured marketing and communication strategy to inspire the brand's community.
Primadonna
This article provides a detailed history of the brand, from its founding in 2001 by Valerio Tatarella, who comes from a family with a long tradition in footwear, to its expansion into franchising, accessories, and e-commerce.
The Founder
The official brand website details the founder's story, describing Valerio Tatarella as a 'brilliant entrepreneur, guru and visionary' who built a successful brand through foresight and strategy, with his passion representing the soul of the company.