London-based unisex footwear brand known for its minimalist, handcrafted sneakers with signature chunky rubber soles.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Established in London in 2014, Primury is a contemporary unisex footwear brand and lifestyle collective that reimagines classic shoe silhouettes through a minimalist, avant-garde lens. Co-founded by Ben Read, Paul-Anthony Smith, and Solene Roure, the brand takes its name from the word "primary," reflecting its mission to strip back frivolous detailing and return to the essence of design. Primury is best known for its elevated takes on archetypal styles like the school plimsoll, the Oxford, and the golf kiltie shoe, transforming them into modern staples.