pristine

Founded in 2021 by Kathryn Hewitson, a London-based designer with a background at Roksanda and Ashley Williams, Pristine has quickly established itself as a cult label for the "glamorous disenfranchised." Describing its aesthetic as "sustainable smut," the brand fuses the structural rigor of vintage corsetry with a subversive, punk-inflected energy. Hewitson’s designs are characterized by their sensual, body-conscious silhouettes, often featuring lace-up detailing, satin finishes, and playful, fetish-inspired accents that subvert traditional codes of femininity.

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