Italian knitwear brand from Tuscany known for its understated luxury and craft with precious yarns.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2015 in Tuscany, Privati Firenze embodies the principles of modern Italian knitwear, merging regional textile traditions with a contemporary outlook. The brand has established itself in the “quiet luxury” space, creating timeless sweaters and cardigans for a discerning audience. Its identity is rooted in the use of high-quality, precious yarns such as cashmere, alpaca, and extra-fine merino wool, often sourced from renowned Italian suppliers. This commitment to material excellence is central to its philosophy of producing versatile, enduring garments.