Swiss-designed lifestyle brand known for its organic cotton loungewear and traditional Indian hand block-printed accessories.
ORIGIN
Switzerland
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2019 by Priyanka Pradhan, Priya Wear is a lifestyle brand designed in Switzerland and ethically crafted in India. Born from the founder's desire to connect her Indian heritage with her life in Europe, the brand focuses on vibrant, artisanal textiles. At the core of Priya Wear's identity is the traditional hand block-printing craft native to Jaipur, where skilled artisans use wooden blocks to stamp intricate, colorful motifs onto organic cotton.