pro-keds

Founded in 1949 as the performance footwear line of Keds, PRO-Keds first made its name on the basketball court. The original shoe, the Royal, became a favorite among NBA legends and cemented the brand's athletic credentials. By the 1970s and 80s, PRO-Keds transcended sport and was adopted by New York City’s burgeoning hip-hop scene, becoming a staple for B-boys, graffiti artists, and musicians. This organic connection to street culture solidified its status as an authentic, enduring icon.

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