New York-based contemporary label known for its upcycled, small-batch womenswear and nostalgic, modern heirloom design.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2020 in New York City by designer Felicia Zivkovic, Proche is a contemporary womenswear label rooted in the concept of modern heirlooms. After years working in the fashion industry, Zivkovic launched the brand using her grandmother's hankies and materials found in her home, a deeply personal origin that directly informs the brand's nostalgic, craft-focused ethos. Proche is defined by its commitment to small-batch production and upcycling, frequently incorporating deadstock cottons, vintage denim, and unique historical textiles into its collections.

$215.00

$150.00$340.00

$215.00

$215.00

$150.00$340.00

$215.00