proenza schouler

Founded in 2002 by Parsons graduates Jack McCollough and Lazaro Hernandez, Proenza Schouler is a pillar of modern American luxury. The duo’s senior thesis collection was famously bought in its entirety by Barneys New York, launching a brand defined by a fusion of fine craftsmanship and a downtown, art-inspired sensibility. Known for custom-developed fabrics, sculptural silhouettes, and an air of effortless cool, the brand solidified its 'it' status with the 2008 release of the PS1 satchel, a functional and slouchy handbag that became a symbol of wearable luxury. The main collection targets an intelligent, urban woman with tailored outerwear and refined dresses, while the Proenza Schouler White Label line, introduced in 2017, offers more relaxed, everyday essentials like knitwear and denim.

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