New York-based contemporary streetwear label known for its culturally rich storytelling and art-driven, gender-neutral designs.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2008 by Faraz Zaidi, Profound (recently evolving into FOUND) is a New York-based contemporary label that sits at the intersection of luxury streetwear and heritage storytelling. Drawing from Zaidi’s Pakistani roots and first-generation American upbringing, the brand weaves cultural identity and political commentary into its gender-neutral collections. Profound is recognized for its art-driven approach, offering a mix of classic streetwear staples, intricately embroidered outerwear, and relaxed knitwear designed with a muted, moody palette.