Seoul-based experimental streetwear label known for its reconstructed silhouettes, avant-garde proportions, and research-driven design.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in 2023 by Augustine Oh and Jude Lee as a creative extension of the Seoul-based label Grailz, Project G/R approaches clothing as an evolving design study. Rooted in South Korea’s progressive fashion ecosystem, the brand merges underground street culture with avant-garde construction. Project G/R operates on a research-driven framework, dissecting and reconstructing traditional patterns to create structurally distinctive streetwear.