project lip

Project Lip was founded in Manchester in 2017 by former makeup artist Joy Howieson, who, after a life-threatening illness, sought to create effective, non-invasive beauty solutions. The brand’s signature product is its Matte Plumping Primer, which uses a tingling sensation to naturally enhance lip volume as an alternative to surgical procedures. Formulated with 100% natural, vegan, and cruelty-free ingredients, the product line is designed to prep, plump, and add color to the lips. The brand’s ethos, “you are your own project,” champions self-empowerment and enhancing natural beauty.

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