Maui-born suncare brand known for its mineral-only, reef-safe formulas and strong commitment to ocean conservation.
ORIGIN
United States
PRICE TIER
premium
Founded in 2022 by Matt Roomet in Maui, Hawaii, Project Reef is a suncare brand rooted in coastal preservation and environmental activism. Born from a desire to protect marine ecosystems from the harmful chemicals found in traditional sunscreens, the brand focuses exclusively on mineral-only formulas. Project Reef’s core product line features lightweight, non-nano zinc oxide sunscreens, cooling aloe mists, and mineral sunsticks designed to provide effective UV protection without leaving a heavy white cast. The brand caters to outdoor enthusiasts, surfers, and environmentally conscious consumers who prioritize both skin health and planetary well-being.